This year\u2019s edition of the AFRIMASS 2021 themed \u201cThe Sustainability of Media Revenue Post COVID-19\u201d will focus on challenges as well as the available opportunities for media outlets post the pandemic.<\/p>\n\n\n\n

Founder and Managing partner of AFRIMASS NETWORK, Raymond Smith commenting on the impact of the Covid19 pandemic on the media and in the lead to the event, noted the media industry has had its fair share of the pandemic\u2019s ravaging effects on businesses, households, and the economy at large.<\/p>\n\n\n\n

According to him, the advertising budgets of most media houses were significantly affected with most of them cutting down on the expected revenue to be generated from advertisements on their respective platforms.<\/p>\n\n\n\n

\u201cIn this year\u2019s Summit, we will take a look at what has been the extent of the effect of the pandemic on media organizations in Ghana and how media organizations can take advantage of the opportunities of revenue generation the pandemic has indirectly presented,\u201d he said.<\/p>\n\n\n\n

\u201cA report by PwC on global entertainment and media outlook indicates that the industry\u2019s longer-term outlook remains robust, which speaks to the agility and dynamism of the media ecosystem. And although the shock waves from 2020 will reverberate into the foreseeable future, the report forecasts that the industry\u2019s fundamental growth trajectory is still strong,\u201d he added.<\/p>\n\n\n\n

Objectives of this year\u2019s Summit include;
\u2022 Bringing together media and advertising professionals to share knowledge on the best ways of sustaining the media business through resilient revenue strategies.
\u2022 Creating a networking platform beyond the summit to foster a common industry thinking and interest towards a sustainable media business.
\u2022 To influence policymakers, corporate firms, and regulators on the need to support the media with tax breaks and other incentives.<\/p>\n\n\n\n

Guest speakers for the Summit also include; Uncle Ebo Whyte, CEO Roverman Productions; Bright Ladzekpo, CEO PHD Media \u2013 Ghana; Stephen Naasei Boadi, Lead Enabler \u2013 Enable Growth Consult; Kwasi Owusu Asare, CEO Media Works Ltd; Alex Okyere \u2013 Managing Director MultiChoice Ghana, Maximus Ametorgoh, Digital Strategist & CEO Pop Out; Jerry N. Halm, CEO Grit Business Group, Gad Ocran, Lead Consultant, Eazzy Social, Abena Chrappah \u2013 Digital & Media Manager, Guinness Ghana, Venus Tawiah- Director of Business & Corporate Communications, Now Available Africa, Ekow Blankson- Commercial Director \u2013 Ghanaweb, Nicholas Ofoe Quarmyne \u2013 Group Head, Strategy Commercial MG, Flora Lamptey \u2013 Biz Door Company Ltd, Omane Mensah Bonsu \u2013 Citi FM\/CitiTV Business Development Manager and Daniel Sarpong Jnr, MBA Head, Marketing & Digital Media Strategy -Tonaton.com<\/p>\n\n\n\n

Scheduled for November 25, 2021, the event will be a hybrid one (both in-person attendance and online) and will be held from 9 am to 5 pm at the MultiChoice-DSTV Office in Accra.<\/p>\n\n\n\n

For further details email: info@afrimass.com<\/a> or call 0243024552.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Africa Media Advertising Sales Summit (AFRIMASS NETWORK) has partnered with GUINNESS GHANA, MultiChoice Ghana, Genet Service Ltd to bring to Media enterprise owners, Media business executives, Journalist, Media Ad Agencies, Media sales executives, and seasoned industry professionals the 3rd edition of the Africa Media Ad Sales Summit (AFRIMASS). This year\u2019s edition of the AFRIMASS […]<\/p>\n","protected":false},"author":3,"featured_media":11525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1471],"tags":[],"class_list":["post-11523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n