The art, beauty and magic of radio alongside its presenting or presentation, is to broadcast or speak to the listener without the listener seeing the studio or the one doing the presenting or hosting.<\/p>\n\n\n\n

Let us not forget the fact that visually, video is to Television as audibly, audio is to Radio. So Facebook Live from a radio station\u2019s broadcast becomes another form of television due to the video.<\/p>\n\n\n\n

When watching a program on a Television, one would realise that the actions and visions of the characters change in between times in accordance with the script to capture the attention of its viewer or viewers.<\/p>\n\n\n\n

In a radio scenario, it does not work out like television. This is so, because the power of radio is to capture not only the attention of the listener but their \u2018IMAGINATION\u2019 as well.<\/p>\n\n\n\n

This simply and arguably means, the buck of the presenting, hosting or presentation, firstly stops with the presenter\u2019s voice. Secondly their command and control of the program or show and lastly
their uniqueness.<\/p>\n\n\n\n

As and when a presenter or host is aptly able to deliver the above mentioned presentation skills and qualities on the Airwaves then, they will be able to capture the attention and imagination of the listener.
In this case, listening to radio from a listener\u2019s point of view becomes \u2018The theatre Of The Mind\u2019 relatively to that particular individual.<\/p>\n\n\n\n

It is of course \u2018The Theatre of The Mind\u2019 because the listener\u2019s mind is so busy conjuring and gesticulating with so much \u2018IMAGINATIONS\u2019 of everything the host or presenter does.<\/p>\n\n\n\n

Just remember the idiomatic expression that says: \u201cWhat The Eyes Don\u2019t See, The Heart Does Not Grieve Over.\u201d So the multi-million ample question becomes, is it better to switch on the radio station\u2019s cameras when broadcasting, or switch it off by leaving everything to the total \u2018IMAGINATIONS\u2019 of the listener.<\/p>\n\n\n\n

The important and remarkable thing about radio and its broadcasting is that, it has two major school of thoughts by its practitioners.<\/p>\n\n\n\n

One school of thought is that, some radio presenters present their shows thinking of the listenership as audiences. No big deal here if so. Because they have put all of their various listeners together as one big or large audience.<\/p>\n\n\n\n

Traditionally it was so, because buying a radio set then was expensive and deemed as a great luxury so was listened to in groups and droves just as Television was watched or viewed back then.<\/p>\n\n\n\n

Fast forward economic evolution and modernity in the current world, where purchasing a piece of radio set, is arguably next to nothing depending on which part of the world one finds themselves and this is where, the second school of thoughts come for the listener to be treated as one \u2018Individual-Listener\u2019.<\/p>\n\n\n\n

When referred to as that \u2018Individual Listener\u2019 the listener immediately feels that warmth and closeness to the host or presenter, as if they know each other.<\/p>\n\n\n\n

How would a radio presenter or host know if their listener has or listeners have spoken well of them due to their radio skills and qualities?
Switch on the radio station\u2019s broadcasting cameras and \u2018kill\u2019 the listening buzz. <\/p>\n\n\n\n

As a radio host or presenter do not forget the fact that \u2018Familiarity Breeds Contempt\u2019.<\/p>\n\n\n\n

So in this case, when is it appropriate to \u2018Switch on the Radio Station\u2019s Broadcasting Cameras for Facebook Live?<\/p>\n\n\n\n

Only when one is sure to replicate exactly what goes on when watching a Television program with regards to the actions of the characters.<\/p>\n\n\n\n

In this light, the radio presenter needs or presenters need to be changing actions in order to maintain attention and attraction not to the listener anymore but the viewer, because the cameras are on as \u2018Visual Radio\u2019 or Television.<\/p>\n\n\n\n

In all, Facebook Live came to enhance the medium of radio broadcasting when properly used to its fullest potential as Television.<\/p>\n\n\n\n

If not used sensibly, then Facebook Live Broadcasting from a radio station nudges and dislocates all the facts, postures, structures, beauties, magic, theatrics and the other advantages of radio and what it stands for.
So in comparison, which of the two preferences do one go for?<\/p>\n\n\n\n

BY WILFRED CLARKE\/UK.<\/p>\n","protected":false},"excerpt":{"rendered":"

The art, beauty and magic of radio alongside its presenting or presentation, is to broadcast or speak to the listener without the listener seeing the studio or the one doing the presenting or hosting. Let us not forget the fact that visually, video is to Television as audibly, audio is to Radio. So Facebook Live […]<\/p>\n","protected":false},"author":3,"featured_media":6201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1593,1471],"tags":[],"class_list":["post-6200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-news"],"yoast_head":"\n