Enterprising female broadcaster, Pomaa Kyekyeku of Accra-based Kasapa FM has earned 2019 National Communication Awards nomination.
She was nominated in the ‘Radio Newscaster of the Year (Local)’ category.
Profile of Pomaa Kyekyeku
“This stance has been my guiding principle and has helped me to defy odds in my sojourn on this earth. My utmost desire and rationale for venturing into radio was the burning desire to impact on humanity and to be a voice to the voiceless. That has been the motivating stance that I took and on hindsight I have no regrets.
The guiding philosophy compelled an eighteen year Old Irene Pomaah Boadum to travel all the way from Ashanti Region to the farthest part of Western Region. It was a journey meant to be fruitful and a great mission to be accomplished.
Boadum Irene Pomaah was born in Kumasi in the Ashanti region to Mr. Augustine Boadum, a business man and Agnes Asantewaa, a headmistress. Her mother was transferred to Nkenkaasu, a town in the Offinso North Municipality sometime later after she was born and that’s where she had her primary and JHS education at the Baanuase Experimental International School.
She continued to Duayaw Nkwanta Girls Senior High School now Serwaa Kesse Girl’s Senior High School from 2003 to 2005 and later joined Kings College, a private SHS in Kumasi. After completion in 2007, she went to Oxford Institute of Acting And Journalism where she pursued a year diploma course in journalism.
She said “My journey to radio broadcasting started at age 18. I first started as an intern prior to the general elections in 2008 at Adehyie fm in Bibiani in the Western region. After serving as an intern for 6months and doing an extra 6 months probationary period, I was officially employed as a permanent staff but after 3 months into the appointment, I resigned. I came back to Kumasi and applied for a job as a teacher in a private school where I taught for a year; during this period I had another opportunity to take my juniors in the journalism school through the Akan news reporting because of my past experience.
The young, promising and budding talent never gave up on her avowed desire to become a professional in the world of Broadcast journalism. In 2011 she joined Emak fm in Koforidua as a news caster but returned to Kumasi after a year to continue teaching. Her burning desire for radio compelled her to leave the teaching field again in 2013 to join Techiman-based Classic fm in the Bono East region, then to Rainbow Radio International in Accra same year.
She also had a bit of TV experience with channel 5 TV which is still on multi TV and affiliated to rainbow radio. She later joined EIB Network’s Kasapa fm in July 2015 as a news caster and the host of Kasapa Apomuden (a health show on Kasapa fm).
Pomaah Kyekyeku is an unmarried, beautiful and a simple lady who is more of an introvert than an extrovert. Her aspiration is to become one of the finest Radio/TV personalities in Ghana and beyond who would be well acclaimed for her great communication skills.
She draws her inspiration from God and her mother. She has a degree in PR at the Ghana Institute of Journalism and now pursuing a Masters’ Degree in Development Communications at Ghana Institute of Journalism.In her words, “combining school with work hasn’t been easy but with God by my side I’ll keep pushing further and with that, I’ll soar higher beyond the clouds.
I aim to impact the lives of others with what I do and to also put smiles on the faces of those who look up to me in my smallest possible way. I also believe that a journey of a thousand miles begins with a step so with all I have achieved so far in my field, I think I’m just warming up for greater heights.
The awards scheme, according to the organizers serves “as a national platform for recognizing the great works and impact of communication practitioners in Ghana.”
Organizers add that it will “serve as a springboard for many who aspire to reach higher heights with their works, efforts and contribution in the media and communications industry in Africa and Ghana in particular.”
The awards night will be held on Saturday, 26th October 2019 at the Ecobank Head Office, Ridge Accra at 5pm. For more information, visit www.votedigital.net or www.nchghana.com.
National Communication Awards is a development communications awards program developed by RAD Communications Limited in partnership with Ecobank Ghana and the Ghana Chamber of Communication Professionals.
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