ADVERTISEMENT
    • Login
    Cart / £0.00
    No Result
    View All Result
    • Home
      • Home – Layout 1
      • Home – Layout 2
      • Home – Layout 3
      • Home – Layout 4
      • Home – Layout 5
    • NEWS
    • LATEST FILLAS
    • RADIO TRANSFER FILLAS
    • TV TRANSFER FILLAS
    MediafillasGH
    No Result
    View All Result
    Home NEWS

    Is Facebook Live a serious threat to broadcast television?

    by Evans Ofori
    March 31, 2020
    Share on FacebookShare on Twitter

    Facebook is aggressively pushing its live video platform, Facebook Live, in its relentless quest to boost ad revenue. The social media giant is said to have footed the bill for a number of online news sites, including Business Insider and BuzzFeed, to use the platform in recent months in an attempt to generate buzz.

    Recommended Post

    Kessben FM’s Fred Acheampong Enrols On IOC Masters Course

    Nana Adwoa Annan Shares Sultry Photos to Celebrate Birthday

    OFFICIAL: Apostle Kingsley Agyenim Boateng Joins Angel FM/TV

    Mark Zuckerberg, Facebook’s founder and chief executive, has made clear that he sees video as the next big opportunity. “Live is like having a TV camera in your pocket,” he said when he launched the service earlier this year. “Anyone with a phone now has the power to broadcast to anyone in the world.”

    His thinly veiled message is that Facebook Live can be more than a match for traditional TV broadcasters. And, given Zuckerberg’s track record of disrupting publishers, his vision looks to be a serious threat, according to Andy Pemberton, director at brand consultancy Furthr.

    “Facebook Live is a nail in the coffin of broadcast TV,” he wrote in Campaign recently, pointing to how July’s Minnesota police shooting and the US political party conventions attracted millions of views.

    Chris Gorell Barnes, co-founder and chief executive of Adjust Your Set, agrees that Facebook Live and other live-streaming platforms could be highly disruptive but argues they may not kill off broadcasters.

    “Facebook Live is more likely to compete with Snapchat and YouTube in the pure news arena for attention and, if they start crossing over to commission their own shows, then they will start to compete with the likes of Netflix and Amazon,” he says.

    Rachel Bristow, director of partnerships at Sky Media, points out that Facebook Live and other streaming services can complement linear TV, and Sky has been keen to experiment. For example, Carling In Off The Bar, a live Friday-night, post-match football show for millennials that was brokered by Havas Sport & Entertainment Cake with creative direction from Creature, airs on Sky Sports TV channel and Facebook Live simultaneously as well as on YouTube.

    TV still has unrivalled reach and high production values that most online platforms can only dream of. That is why Virgin Holidays booked a spot during The X Factor last Saturday for an ambitious live ad that featured feeds from 18 locations around the world.

    That said, it would be a mistake to dismiss Facebook Live outright given that many production companies are starting to use the platform to create content for brands. Indeed, Virgin Holidays’ ad was streamed on Facebook Live.

    Credit: Gideon Spanier/UK/2016

    ShareTweetShare
    Previous Post

    EDITORIAL! Is Facebook Live Lifting The Lid On Radio?

    Next Post

    TRUTH & UNTRUTH! Fiifi Banson Announces Current Affairs Show on Platinum News Channel

    Evans Ofori

    Evans Ofori

    Related Posts

    LATEST FILLAS

    Kessben FM’s Fred Acheampong Enrols On IOC Masters Course

    September 15, 2023

    Renowned Kessben Sports Journalist and Ghana Football Association Executive Council member Fred Acheampong is among high profile administrators who have enrolled on the International Olympic Committee’s Executive Masters in Sport Organization Management....

    LATEST FILLAS

    Nana Adwoa Annan Shares Sultry Photos to Celebrate Birthday

    September 13, 2023

    Award-winning Ghanaian entertainment journalist Nana Adwoa Annan was celebrating birthday on Tuesday, September 12, 2023. As part of activities to mark the remarkable day, the celebrated journalist shared a few seductive photos...

    LATEST FILLAS

    OFFICIAL: Apostle Kingsley Agyenim Boateng Joins Angel FM/TV

    September 11, 2023

    Popular Gospel Presenter, Apostle Kingsley Agyenim Boateng has officially joined Angel 102.9FM after saying goodbye to Kessben FM (Accra) a week ago. The former Kasapa FM radio personality started his new radio programme dubbed...

    LATEST FILLAS

    Keminni Amanor Back To Ghana, Heads to Media General

    September 11, 2023

    International TV News Anchor and Multimedia Journalist Keminni Amanor is back in Ghana. The broadcaster who once worked with GhOne TV for over 4 years has pitched camps with Media General. Until her return...

    LATEST FILLAS

    Nathaniel Attoh Hosts GOWA 2023

    September 7, 2023

    This year’s edition of the Ghana Outstanding Women Awards (GOWA) will take place this Sunday at the Accra International Conference Centre (AICC), with renowned broadcast journalist Nathaniel Attoh serving as host. The...

    LATEST FILLAS

    Natalia takes over ‘The Zone’ on Starr FM

    September 4, 2023

    StarrFM’s mid-morning show ‘The Zone’ is set to roll out with an alluring new host, Natalia Andoh, a veteran broadcaster, certified counsellor and voiceover artist. The show which was until now hosted...

    Next Post

    TRUTH & UNTRUTH! Fiifi Banson Announces Current Affairs Show on Platinum News Channel

    Oheneba Nana Asiedu joins Wontumi Radio!

    Presenter AJ poundz Secretly Marries this Lockdown Period.

    Leave Comment

    MEDIAFILLASGH

    MediafillasGH

    We bring you the best of media and lifestyle stories

    Read more

      • About
      • Advertise
      • Privacy & Policy
      • Contact

      © 2016 All Rights Reserved

      No Result
      View All Result
      • Home
      • Shop
      • LATEST FILLAS
      • TV TRANSFER FILLAS
      • NEWS
      • RADIO TRANSFER FILLAS

      © 2016 All Rights Reserved

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In