Kwesé Sports, the Pan-African sports TV company owned by Zimbabwean billionaire Strive Masiyiwa has signed broadcast rights for live and delayed matches, programme highlights, on-demand programming and localised review programmes on its free to air and pay-tv offer.
The TV network has signed a four-year deal with the UEFA and FIFA to have broadcasting rights for the association’s national team football matches across Africa except for South Africa, raising sports viewership in Kenya a notch higher.
The founder of the telecoms conglomerate Econet set up and rolled out Kwesé Sports in Kenya and across the continent on mobile, Internet and satellite-based free-to-air platforms mid last year.
“As a pan-African broadcaster with the largest FTA sports channel, we pride ourselves in providing exclusive content. It goes without saying that soccer is one of the continent’s most loved sports. By making the very best sporting action available to our viewers through our world class sports offering which includes Kwese Free Sports, KS1, KS2 and ESPN, we are fast becoming Africa’s premium sports destination,” said Joseph Hundah, President and CEO of Econet Media.
This deal comes right after US National Basketball Association (NBA) signed a multi-year deal with Econet Media to show live games and other NBA programmes on the firm’s pay-TV, internet and mobile platforms in sub-Saharan Africa beginning the 2016-17 season, snatching off the arrangement between Supersport and MultiChoice brand.
