Asaase Broadcasting Company Limited today announces the appointment of Kwaku Nhyira-Addo as Brands Communication Manager.
Kwaku will join the Management team reporting to the General Manager, Prince Moses Ofori-Atta.
In his role Kwaku Nhyira-Addo will lead the strategic vision of making the Asaase Radio brand visible and strong as one of the respected media organizations across Africa.
Kwaku brings an extensive media, brand management and leadership experience to Asaase Broadcasting Company Limited. He joins Asaase Broadcasting from the Multimedia Group where he initially served as Head of Talk Programs and most recently as Head of Strategic Partnerships and Thought Leadership.
“I am really looking forward to the new challenge of teaming up with like minded people at Asaase Broadcasting to build a pan African media organization that will push the boundaries of creativity and serve our audiences content that will impact lives on the African continent and beyond.” said Kwaku.
Prince Moses said “We are very excited to have Kwaku join the team of passionate polyvalent individuals working together to redefine broadcasting in the digital age and I am in no doubt that with his vast experience, passion and dexterity both on and off-air he will help Asaase Broadcasting deliver on its vision.”
Under Kwaku’s leadership, Asaase Broadcasting will continue its forward march to grow it’s content portfolio and presence in the market as well as the hearts and minds of audiences wherever they may be on the continent of Africa and beyond.
Kwaku Nhyira-Addo starts work on December 1, 2021.
Nhyira Addo hosted the flagship Super Morning Show on Joy FM; the Business Thought leadership show called Executive Lounge on Joy FM and Joy News, and Business Connect on Joy Prime TV.
As a branding practitioner, Nhyira Addo also contributed to branding at the group.The creator of the Simple Conversations podcast says driven by a keen passion to learn and serve and has honed his skills through a career spanning over 20 years in radio sales and programming, audiovisual content production, multimedia production architecture and management, digital content development, computer security sales, project management, and strategic business consulting.